Our Story

I remember consulting a brand strategist who asked me, "What's the story behind your brand? Why would someone buy from you?"—and I went blank! There wasn’t a single moment when Shuchi Man was born. In fact, there’s no grand story for why it was born—I simply wanted to kick-start my entrepreneurship journey.

Though my critical mind kept saying fashion is a saturated market and top players are NIFD graduates and people who eat, sleep, and breathe fashion, I was delusional enough to give it a try. It started in September 2025: lakhs spent, time and effort invested—but I didn’t like the way it was going, so I recoiled, not to quit, but to come back with research, better designs and fabrics, a unique brand identity, and lawful registrations. 

So, while writing this article at the re-launch in May 2026, I don’t have an interesting story on how it began (and I don’t want to fake one), but in a few years I’ll definitely have a story on how the journey was of Shuchi Man.

By the way, Shuchi Man is named after two most loving women of my life—my aunt Suchitra and my mother, Mansa.